Month: June 2018

How To Get Cushion Right

When it comes to home linen, cushions are like embellishments to the living space. Not only are they comfortable and cosy. But they also add an element of chic and glamour to the entire home scheme. These maybe for the bedroom or the living room, but having cushions to accentuate your space is not an option, but also a necessity. While they may add character to your living space, there are a few things one should keep in mind when choosing the type of cushions and their sequence;

  1. Number of cushions

When it comes to the number of cushions to be placed, one should always go with the thumb rule of ‘odd is key’. If you have a three seater you must place five comfortable cushions on it, to get the balance right. The only obvious exception being a single seater would only require only one cushion, anything more than that would mean crowding the space and would ultimately look ugly.

  1. Interspersing colours

The main thing about adding cushions to your living space is getting the colour scheme right. What’s essential here is how the colour of the home décor scheme blends with the colour of the cushions that I am adding to my couch or sofa. The thumb rule here being you must take the colour of the couch as the base colour and the hues of the cushions being a complimenting colour.

  1. Alternating hues

You may even go one step further in breaking the chain of the same colour cushions in a set. Though this requires a great sense of aesthetics to get it right, what you can do is have different colours of cushions in the same set. The safest way is to have the colours of the same spectrum together. E.g. – You can have all colours of an aqua base together, teal, turquoise and sea green.

  1. Think out of the square

More often than not, what we tend to do is go with the traditional square shaped cushions. While this may be a great way to play it safe, it may take away a potential element of fun and aesthetics that would accentuate your space in a great way. Especially now when you can choose from an exquisite range of cushion covers online from the comfort of your home. It’s best to put your sense of style to test and experiment with the various shapes available in the market

  1. Simplicity is key

When all else fails, it’s best to go with what’s simple. Depending on the colour scheme of your décor you can choose from black and white or even have both together and you’re sure to never go wrong with it. While white will definitely add an element of elegance to your décor, black would add depth and intensity to the entire scheme.Cushions are like the final touches on an artist’s canvas, a rich addition but definitely essential to complete the masterpiece.

Rustic Ideas For Your House Design

An open family room and kitchen where the family eats is designed in charming farmhouse style which makes it a warm and welcoming heart for the home. The focal point in the kitchen is the ivory wall with a sliding tribal carved barn door that evokes old world charm. The sari curtains covering the cabinet under the sink gives an eclectic period touch.The kitchen and living room are designed for lazy relaxed get-together with family and friends. Soft shades of beige and white, the living room has vintage chai tables with pillows scattered on the rug. The Haveli door dining table kitchen table is set near an arched bay window, bringing light and warmth inside. Rustic old woods and vintage corbels accented with green foliage serve as center pieces.

The bedroom has a kamasutra headboard in rustic wood bringing in a touch of the bohemian. The handloom cotton linens match the bed. Sheer sari curtains are draped over the top of the bed giving a romantic feel. The tall white curtains hanging from the ceiling make the room feel larger. A barn door slider made from Indian old doors give the unique statement needed. The master bath is a sanctuary of calmness with Buddha carvings lined across the walls in old sandstone finish providing a nice contrast to the smooth countertops. The dual vanity sinks created out of a huge Haveli door sideboard has a granite top and utility drawers.The reclaimed oak wood floor carries on from the bedroom into the bathroom.

The hallway has a large hanging arched window mirror opposite an abstract painting. This gives an illusion of bigger space as well as bringing in the element of nature. An old hope chest in distresses blue completes the decor.

The old Indian bench in the entryway brings a touch of country cottage style. The focal point is a three arch jharokha mirror which is reminiscent of old village days. The rustic long console table holds extravagant floral arrangements in vintage containers accented with pillar candles. An old architectural arch and exposed wooden beams give the room a vintage style. Old fashioned bookcases filled with white china and travel collections add the lived in feel.

Shabby chic style plays with farmhouse design in this charming dining room. A rustic distressed wooden table made from old Indian doors occupies the center of the room. A majestic cart bench sits at one end of the table and wrought iron chairs on the other side. A collage of rustic design and architecture, farmhouse style interiors are cozy and complete.

Understanding Minimalism In Modern Day Decor

Today, modern decor is all about simple and clean lines. It’s less about sheer aesthetic value and more about functionality.

The utility, the practicality of the space, the decor is what makes its aesthetic and not the other way round. Minimalism, from an art form has now progressed to a lifestyle. A lifestyle that more and more people are increasingly adopting. You see, the moment you declutter your home, free it from all the tangible additional baggage; a certain sense of ‘being free’ is felt at a very innate level. People tend to feel lighter at a very philosophical level.

One solution for those looking to declutter their homes is to get storage boxes. Today, one finds a lot of storage boxes online. It is thus advisable to purchase such boxes which clear up maximum clutter while taking the least space. In fact, look for boxes which serve multiple purposes. Look for ways to seamlessly integrate the storage boxes that you purchase, with the rest of your minimal decor.

Here are some steps that you can take to live more minimally, and in extension, more happily-

1. Make it Count-

Consider your home to be a beautiful puzzle. Let the decor be such that every product fits within it in a perfectly balanced way. Let there be no extra piece, however pretty it may be. Anything that doesn’t serve a purpose of fulfilling that puzzle is a piece that doesn’t count and so should simply be disregarded.

2. Quality vs. Quantity-

One must rather have key pieces which make a statement rather than multiple baubles that do nothing but create noise. Getting carried away by sweeping trends may sound quite alluring at first but will only prove to be a waste in the longer run. Instead, invest in timeless decor products. For example, of all the options of storage boxes online, it is advisable to buy vintage storage boxes rather than many other boxes for decoration. This will ensure that your accents look classy for years to come. Remember, the principle of quality over quantity to always maintain a cleaner, de cluttered home decor.

3. Left door in, Right door out-

Often we get so caught up in buying all the pretty things that come our way, we forget how we have a lot of similar stuff already. It thus, makes a lot of sense for all of us to follow a basic rule of letting something go for every new thing we bring into our homes. This ensures that there is no ‘junk’ as such lying around our homes. Things that we haven’t used in ages, broken decor accents that we can’t seem to let go, etc should all be shown the door to make way for newer, better things.

4. Small Steps Count-

If the modern home decor with its minimalist values is something that you are sceptic about but still want to have it introduced in your life, it’s best you ease into it slowly. For all new things in life, taking a sudden, complete plunge doesn’t always bode well. Taking small steps towards adopting a new philosophy is a sure shot way of sticking to it for a longer duration. This way, you are able to pay attention to details and slowly but steadily get accustomed to a new lifestyle. A lifestyle that you’ll realise soon enough declutter your life figuratively just as it does literally, giving you a clearer head along with a cleaner space!

Tips Digital Marketing For Interior Designer

Gone are the days when people used to explore magazines or books to get inspiration for interior design.

The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.

When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.

Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:

Build an effective website:

In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.

Start blogging:

Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.

Use social media:

If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.

Utilize the power of video:

Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!

Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.

SEO for your interior design business:

One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.

Maintain your reputation:

There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:

Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.
Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.

These are some effective digital marketing tips for interior designers. Use these strategies and make your way to improve your ranking on search engine results and get great benefits for your interior design business!